JET "Omni-Pump Shoe" from Reebok

so i have a bit of a business relationship, with Jason "JET" Terry, #31 for the Dallas Mavericks. he owns a record label, and i met with him to discuss a video for one of the NEW artists on the roster!

it got pushed back, and then the 09 Mavs season started! well, its coming to a close, and i get a call, telling me that the new sneaker from REEBOK is coming out, and its for JET! he wanted to do a 30 second spot, for the web, aimed at kids, to help boost sells, BEFORE it hit's shelves! so in i go, with the "digital scissors" and start editing this thing.

let me be clear, this was VERY DIFFICULT footage to cut together, and try and maintain SOME form of storyline. i didn't shoot it, i didn't direct it, i didnt EVEN CONCEPT it, i just used what was given to me. whilst in the prep stages of the edit, i had an idea for an actual TV spot to promote the shoe, and it's release. so i wrote it up, and sent it over! It was received with huge open arms, and deemed as "HOT"!! therefor, it was passed to the contacts and powers that be over at REEBOK. the new word is that they "LOVED" it, and it was also deemed "HOT" by the crew at REEBOK..

thats all i know so far, there are details to come on the treatment (maybe i'll get to direct a Reebok Shoe Commercial? cross your fingers)

inthe meantime... here is the promo viral video that i ended up cutting, for JET, and the new Omni-Pump shoe Reebok is releasing for him!

GO MAVS!